AARP Tricking Seniors - Now that's Shameful
The purpose of the AARP is to help seniors. One of their areas of focus is helping seniors avoid scams. That's why it baffles me that the AARP itself uses the same kind of tricks that scammers use to fool seniors. This first picture is an insurance offer. I have no opinion on the quality of the insurance. It might be great. My beef is with the envelope. First look, "AARP Member Offer Enclosed." And then "Response Requested." A person might reasonably expect that this is about their AARP membership, and that there is some action needed. That's the trick to get someone to open the letter. The point is, they used a trick to get the letter open. A trick--on seniors--to fool them into opening the letter. You might say, but Ken, it says "member offer," which should be clear that it's not a "membership offer." And they are indeed requesting a response. And that's true--but they've chosen words to obfuscate what the communication is. ...